Follis at Yale Entrepreneurial Institute / Part 1
July 2nd, 2009Part I of John’s talk covering:
- the importance of engaging your customer.
- establishing “the essence” of your product or service.
- the value of a great tagline.
- how to excite vs merely inform.
- the “huh” factor.
- PR
- the future direction of media and marketing.
- successful case studies.
Hear Part 2
