Great Branding. And Great Words to Live By.
February 5th, 2010The Beauty of a Blog (2)
February 4th, 2010A blog has many benefits for any business, and by clicking the “blogging”category link in the nav bar on the right you can read all about them. But there’s one blog benefit that applies to anyone… It’s empowering.
Blogs and Social Media (YouTube, Twitter, etc) have given the “Daniels” of the world something potent to use against business “Goliaths” who BB (before blogs) could get away with some pretty irresponsible stuff. And, by “Goliath” I don’t just mean a huge corporate giant. It could also be a badly behaved doctor… like Dr. Joan Gerwitz, a Stamford, CT ophthalmologist who I saw this week. Without going into unnecessary detail my experience with Dr. Joan Gerwitz was not a good one and I’d hate for anyone seeking a Stamford, CT ophthalmologist to experience what I did.
Whether, or not, this post about Dr. Joan Gerwitz will make a difference is questionable. But, just knowing that it could makes me feel a helluva lot better.
The Beauty of a Podcast
February 4th, 2010Marketing Tip #34
January 30th, 2010It’s Not about having a Great Product or Service.
It’s about having a great product or service and repeatedly convincing many people that you do. How you do that depends on your particular product or service, your target, your specific marketing goal, and your budget. It also depends on how visible, likable, informative, engaging, creative, memorable, and smart your message is.
The (New) Media is NOT the Message.
January 14th, 2010The past decade saw a seismic shift in marketing communications as blogs, podcasts, online video, and other forms of Social Media led the media evolution. It’s an exciting time. And yet, with this evolution, the focus on “message” has, too often, been lost. In many cases, the over-reliance on new media and technology, has sacrificed the focus on development of a compelling, creatively engaging, message.
The most successful companies and organizations (Apple, Google, Team Obama, etc) work with marketing experts to help them develop and maintain a strong brand message realizing that the media and technology is only a tool — a tool to help them get their important message out.
Marketing Tip #33
January 10th, 2010You can’t be successful at marketing your business if you don’t take it seriously. It takes focus and preparation. What happens when you don’t?
If you’re really to take your business to the next level with strategic marketing help, visit FMT.










