The Follis Marketing Report

Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

(Reprinted from ADWEEK 5/06)

“Once solely the domain of smalltime content producers, podcasts are increasingly being embraced by traditional media players. Brands like Volvo, Toyota and Honda are sponsoring podcasts. And since podcasting is positioned to deliver highly specialized content to niche groups, all sorts of advertisers are likely to tap into the medium. Podcasting is poised to grow exponentially through the end of the current decade.”

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Play the video and find out.

For customized help for your business, visit http://follisinc.com/therapy

SEO (Search Engine Optimization) can be an effective way to attract business for many, but not for all. If you’re selling a niche product or vendor service, it can be a great tool. But, if your business is a top tier professional service you might want to think twice before investing too much time and money in SEO. Here’s a real call I received from someone who found my ad agency through a search:

Caller: Hi. We’re looking for someone who can do TV commercials. Do you do that?

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I was on the phone recently with a “marketing expert” promoting yet another Effective Marketing seminar — this one being promoted through the New Haven CT Chamber. Curious, I decided to check out the expert’s website only to get an ERROR message when I did. Unbelievable, and enough for me (or anyone) to brand her as a poser. Even more curious, I decided to give her a jingle.

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