How to blow your credibility.
I was on the phone recently with a “marketing expert” promoting yet another Effective Marketing seminar — this one being promoted through the New Haven CT Chamber. Curious, I decided to check out the expert’s website only to get an ERROR message when I did. Unbelievable, and enough for me (or anyone) to brand her as a poser. Even more curious, I decided to give her a jingle.
I politely told her about her down website. She replied with the standard excuses acting like she knew all about it. I doubt she did. She then informed that her seminars were doing very well and actually tried signing me up. I politely reminded her that her that she’s a marketing expert with a broken website.
She was good gabber with strong corporate connections that clearly helped her cause. But she was no marketing expert. As she was trying to sign me up I Googled her name. Three of the first four listings were for an “Essential Oils” distributor. The only one that related to her at all was for LinkedIn. When I mentioned it she acted like she wasn�t even sure what LinkedIn was. Considering she only had one LinkedIn connection, she probably didn’t.
If this woman is currently doing successful marketing seminars, with her online cluelessness, she won’t be doing them for long.
