In our hype-happy, what-to-believe, Information Nation, it comes down to one very basic thing — credibility. What is the Good House Keeping seal of the of the present and future?

For many, it’s blogs and other social networking venues that foster and spread open discussion and untainted perspective on everything. That open-source context has given way to the term “Street Cred” as a new barometer of credibility. With the proliferation of this Internet Truth formula, I suggest one better…

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Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

Hear marketing man, John Follis, explain what he means by claiming that “business owners need therapy” in order to get their prospects excited. Hear him discuss guerrilla advertising and the challenges behind his agency’s award-winning campaigns for Daffy’s clothes and Fifth Avenue’s Marble Collegiate Church.

And, finally, Got G-Cred? Well, you’d better. Find out what it is and why you’d better have it to survive and thrive in a Web 2.0 world. (Play MP3)

Just do it…We try harder…The ultimate driving machine…Be all that you can be. They’re called taglines and they’re one of the best ways of defining any product, service, company or organization and distinguishing it from its competition. A smart, memorable tagline will build a positive brand image, and reinforce that image for years. Like these others:

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