The Follis Marketing Report

So I was on the phone today with yet another expert promoting yet another marketing seminar. Considering that this “expert’s” website gave me a big fat ERROR message when I logged in, I was even more curious to find out about this marketing genius.

Apparently, her “How to Market Your Business” seminars were doing quite well. (According to her, anyway.) So, as she was answering my questions about her fabulous seminar — and trying to sign me up — I Googled her. (more…)

True story:
I had a client who was a big fan. She told me she adored my agency site…sat in the front row of all my speaking gigs…read all my marketing articles and raved about me to her associates. We’d also partnered on a successful project for one of her clients. Finally, she hired me for needed marketing help with her web site.

Her site problems were obvious. It was painfully dull with long rambling text and poor overall page design. It was also lacking in any kind of brand message or personality. I made some simple suggestions as she took copious notes. So, when a couple months passed with no follow-up word, I logged into her site to see what she’d done. She’d done nothing.

When I rang her she seemed tongue-tied, making excuses and changing the subject. Confused, but still committed to helping her I commented: “I know how busy you are, but you must realize that your online presence is something that needs to be a priority. You can bet that your competition understands that.” To which she replied, (more…)