The Follis Marketing Report

When logo design prices range from 20 grand to 50 bucks (for a cheesy prefab logo) it’s no wonder business owners are confused about the cost of a logo. The answer lies somewhere in the middle and there are plenty of designers and firms that offer services for every price range. So, the question, besides price, is: “What’s a good logo?”

For many business owners the right design is: whatever floats their boat. However, a good logo must also be smart for your business from a marketing/communication standpoint. Some key considerations are:

<> It must be simple.
<> It must work equally well in color and black & white.
<> It must look good small.

Most importantly, it must represent your business or product and communicate your “brand essence.” What does that mean? Check out these examples.

Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.

1. www.whorepresents.com
( Ok, maybe I have a dirty mind, but this celeb rep site sounds like a porn site.)

2. www.expertsexchange.com
( I would not want to be an expert listed on this site.)

3. www.penisland.net
( Hope this pen company changes their domain name soon. Very soon.)

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