What makes a great logo? (And what to pay!)
When logo design prices range from 20 grand to 50 bucks (for a cheesy prefab logo) it’s no wonder business owners are confused about the cost of a logo. The answer lies somewhere in the middle and there are plenty of designers and firms that offer services for every price range. So, the question, besides price, is: “What’s a good logo?”
For many business owners the right design is: whatever floats their boat. However, a good logo must also be smart for your business from a marketing/communication standpoint. Some key considerations are:
<> It must be simple.
<> It must work equally well in color and black & white.
<> It must look good small.
Most importantly, it must represent your business or product and communicate your “brand essence.” What does that mean? Check out these examples.