Marketing, Web 2.0, Social media, podcasting, blogging, small business Marketing, Online Marketing, Internet marketing, Follis, Follis Inc., Marketing Therapy, follisinc, Follis Advertising, John Follis, guerilla marketing, viral marketing, buzz marketing, branding, copywriting, interactive media, web site design, logo design and taglines, effective marketing, direct response, web design, online advertising, small business marketing, interactive media
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Follis Tip: A big idea with a small budget beats a small idea with a big budget.

Smart creativity is the only unfair legal advantage you can have over the competition. Be it an ad campaign or tagline, it must clearly inform, excite and persuade. And, done right, it enables a business with limited funds to compete against its better funded competitors. For an example, see this Guerilla Marketing campaign.

This entry was posted on Wednesday, March 19th, 2008 at 12:21 am and is filed under Follis Marketing Therapy, Marketing, Online Marketing, Personal Branding, Small Business Marketing, Web 2.0 Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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