Marketing Tip #1
You can’t expect to do it yourself and do it well. I don’t know why some business owners still challenge that idea. Then again, maybe I do. Because it doesn’t seem like it should be that hard a thing to do. After all, it’s your business, right? So, when they try something and it doesn’t work, they simply conclude that marketing doesn’t work. It doesn’t occur to them that their marketing strategy is off base, or that they’re not really targeting the right audience, or that their creative excecution or production value is horrible, or that their website and/or online strategy sucks, or any number of other things that they’re not aware of because 1) it is their business and they don’t have the necessary objectivity, and 2) they don’t have the marketing expertise.
Businesses that are most successful, hire the best lawyer when they legal help, the best insurance person when they need insurance help, the best CPA when they need tax help, and the best marketing resource when they need marketing help.