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Marketing Tip #10

Don’t underestimate the power of a great card. A business card is one of the most important, and most overlooked, elements of any marketing effort. It’s often the first impression that a prospect will have of your business. So, rather than ignore it, why not make it an impressive, memorable reflection of your product or service?

It’s almost comical how often at networking events people will blather on and on about their product or service and then hand out the most lame, cheesy-looking card. Not exactly a great credibility builder, is it.

Can you imagine a business card sparking a conversation, that sparked a meeting, that led to a 93 thousand dollar project? I can, because it happened to me. If you want to hear the story and see the card, just leave me a comment below and ask for the “card story.” I’ll be happy to share it with you.

This entry was posted on Saturday, May 31st, 2008 at 7:57 pm and is filed under Marketing, Personal Branding, Small Business Marketing, sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Marketing Tip #10”

  1. Ed Herbst Says:
    June 11th, 2008 at 8:48 pm

    John,

    Was a pleasure listening to you tonight. Thanks for the info and advice. It’s always a pleasure to meet knowledgeable people.

    Appreciate it if you would also send me the “card story”.

    Do you think it would be insightful to add a blog to discuss any political issue someone might have?

    I’m also working on a non-presidential site.

    Tchau,

    Ed

  2. Elizabeth Orsini Says:
    June 22nd, 2008 at 12:41 pm

    I want to hear the card story!

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