Last week, The New York Times reported on an Obama logo “deliberately reminiscent of the official seal of the president of the United States.” So, what do you think — savvy marketing or arrogance? (Click “Comment” link below)
It’s better to upset a few people than bore every. Consumers are hit with thousands of messages a day. If a marketer can’t cut through or go around it, he’s wasting money. That’s why it pays to be bold. In fact, I tell my clients that if an ad concept doesn’t make them a little nervous, then it’s probably not that good. That does not mean being irresponsible. But it also doesn’t mean being boring. Remember, the job is to get people excited, not just informed. And a smart, bold effort will do that better, and for less money, than something innocuous and uninspired.
What some companies don’t seem to realize is that no one is ever bored into buying a product. And what they perceive as “safe” is actually a high risk because it’s unexciting. No marketer can afford to lose sight of the purpose of marketing: to reach, and motivate, as many prospects as possible. Therefore it’s impossible not to offend someone, somewhere, sometime about something. So, rather than ask; “Are we offending anyone?” the better question is, “Are we getting anyone excited?”
Some of our agency examples:
If TWITTER is the website, and a Twitter post is a TWEET,
does that make a frequent user a TWIT?
People don’t like to be hit on. They like to be engaged by something they’ve discovered. They like to be creatively attracted, entertained, and informed. So invest less on sales and more on smart, creative marketing.
Last week I had the pleasure of meeting Alan Levy, the founder and CEO of a very cool new media called BlogTalkRadio. Check it out:
Listen to the podcast that lets you hear how other buisness owners solve their tough marketing problems.
from the NY Daily News:“Obama Underwear”
Social Media is an online approach to communicating and sharing ideas. Social media sites like Facebook, YouTube, Twitter and blogs let people become more involved with the messages they send and interact with the messages they receive. So, if you have a business or cause to spread awareness about, social media can help.
