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Marketing Tip #14

Passion Power. I’ll never forget a comment from ad legend, Tom McElligott, who was asked the secret to his phenomenal success in selling edgy creative work to clients. “It has nothing to do with selling,” explained McElligott, “it’s about passion. Clients can sense if you truly believe in what you’re presenting. That’s often the difference in getting a something approved, or not.” I’ve found the same to be true in my experience. So, hopefully you’re genuinely excited about your product or service. And, if you’re not, you’d better figure out why.

(See “The Power of Passion” from my “How to Attract Your Prospects” Booklet.

This entry was posted on Tuesday, July 8th, 2008 at 12:46 pm and is filed under Advertising, Marketing, Small Business Marketing, sales. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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