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Marketing Tip #14 »

Media Death March: Newspaper Analysts Dwindle

Ganet chart

According to a Reuters story there are maybe six analysts covering newspaper companies. Two years ago, there were 12 — not a huge number in itself. But the potential loss of knowledge about an entire industry is occurring at a frightening pace.

This entry was posted on Saturday, July 5th, 2008 at 1:34 am and is filed under Advertising, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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