Follis at Yale Entrepreneurial Institute / Part 1
Part I of John’s talk covering:
• the importance of engaging your customer.
• establishing “the essence” of your product or service.
• the value of a great tagline.
• how to excite vs merely inform.
• the “huh” factor.
• PR
• the future direction of media and marketing.
• successful case studies.
Hear Part 2

November 6th, 2008 at 6:31 pm
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November 28th, 2008 at 3:55 pm
[...] Download MP3: follisyeipart4 Hear Part 1 [...]