Marketing, Web 2.0, Social media, podcasting, blogging, small business Marketing, Online Marketing, Internet marketing, Follis, Follis Inc., Marketing Therapy, follisinc, Follis Advertising, John Follis, guerilla marketing, viral marketing, buzz marketing, branding, copywriting, interactive media, web site design, logo design and taglines, effective marketing, direct response, web design, online advertising, small business marketing, interactive media
• the importance of engaging your customer. • establishing “the essence” of your product or service. • the value of a great tagline. • how to excite vs merely inform. • the “huh” factor. • PR • the future direction of media and marketing. • successful case studies.