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Follis at Yale Entrepreneurial Institute / Part 1

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MP3 File

Part I of John’s talk covering:

    • the importance of engaging your customer.
    • establishing “the essence” of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the “huh” factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.

Hear Part 2

Play

Podcast: Play in new window | Download

This entry was posted on Saturday, August 2nd, 2008 at 1:56 pm and is filed under Advertising, Entrepreneurship, Follis Interview, Marketing, Marketing Podcast, PR, Small Business Marketing, taglines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Follis at Yale Entrepreneurial Institute / Part 1”

  1. “Team Obama” - Ad Age’s Marketer of the Year | The Follis Marketing Report Says:
    November 6th, 2008 at 6:31 pm

    [...] more about effective marketing and social [...]

  2. Follis at Yale Entrepreneurial Institute / Final Part | The Follis Marketing Report Says:
    November 28th, 2008 at 3:55 pm

    [...] Download MP3: follisyeipart4 Hear Part 1 [...]

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