Consider a kick-ass tagline. Taglines are one of the best ways of branding any product, service, or company. For years. Here are a few examples:

          - “Please don’t squeeze the Charmin.” (since 1964)

          - “A diamond is forever.” (since 1948)

          - “All the news that’s fit to print.” (since 1896)

Other examples are, “You’re in good hands with Allstate” which conveys a caring, protective image. Or “Think different” (Apple Computer) which conveys innovation and category leadership.

A great tagline, like all creative marketing, involves a mix of right-brain creativity and left-brain strategic thinking. Both are critical. Because, it doesn’t matter how clever it is if it’s the wrong message, and it won’t matter how strategically smart it is if it’s dull. Like a product or company name, a tagline is something you’ll want to live with forever. So, be sure it’s great. Because just as a great tagline can help your business, a bad one can do the opposite.

To learm more about taglines, read this and check out some great tags we’ve created for our clients.

So, what taglines do you like?

This entry was posted on Saturday, August 16th, 2008 at 2:21 pm and is filed under Advertising, Branding, Marketing, taglines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.