Never say “my website sucks.”

It’s OK to have a website that could be better. It’s not OK to go around telling people that your website sucks, even if it’s true.

I’ve met many business owners who are downright embarrassed by their sites. And, the reason is always the same: “I’m just too Gosh-darn busy to deal with it.”

Saying that your site sucks, but you’re too busy to deal with it is like saying you’re too busy to get out of your ratty bed clothes to go to work. Because your website IS your professional appearance. And, admitting that you’re aware of it only makes you look more lazy and unprofessional.

Have a Marketing Mindset

When you hear the word “marketing” what comes to mind? Increased sales or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a very mediocre product and a very healthy business? The difference is often marketing.

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With the right product, a great demo can be your best marketing.
In October ’06, a blender company called Blendtec made marketing history with a one minute YouTube demo that posed the eternal question: “Will it Blend?” In the video host and Blendtec founder Tom Dickson pours 50 marbles into a Blendtec blender and dices the glass spheres into powder. The segment became an instant web classic and to date has had 1.8 million views.

“I’ve never seen anything that’s taken off quite like this in my life,” said Blendtec marketing manager George Wright, who developed the idea for the series. The videos feature Dickson liquefying a range of items divided into the ‘Try this at home” and ‘don’t try this at home’ sections. The ‘don’t try this at home’ section features some unusual items that portray the power of the blender — from marbles and golf balls to a thanksgiving dinner.

With a $50 spend and over 6 million visitors to their site in five days, Blendtec is destined to become an MBA business case classic. Have you seen this video?

Part 2 with a Q&A covering:

  – determining the highest impact/lowest cost plan
  – SEO (Organic vs Paid)
  – Creativity vs. “Disciplined” Creativity.
  – growing organically using Social Media.

MP3 File

Hear Part 3

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