With the right product, a great demo can be your best marketing.
In October ’06, a blender company called Blendtec made marketing history with a one minute YouTube demo that posed the eternal question: “Will it Blend?” In the video host and Blendtec founder Tom Dickson pours 50 marbles into a Blendtec blender and dices the glass spheres into powder. The segment became an instant web classic and to date has had 1.8 million views.

“I’ve never seen anything that’s taken off quite like this in my life,” said Blendtec marketing manager George Wright, who developed the idea for the series. The videos feature Dickson liquefying a range of items divided into the ‘Try this at home” and ‘don’t try this at home’ sections. The ‘don’t try this at home’ section features some unusual items that portray the power of the blender — from marbles and golf balls to a thanksgiving dinner.

With a $50 spend and over 6 million visitors to their site in five days, Blendtec is destined to become an MBA business case classic. Have you seen this video?

This entry was posted on Monday, September 8th, 2008 at 1:39 pm and is filed under Advertising, Marketing, Online Marketing, Viral Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.