Never say “my website sucks.”
It’s OK to have a website that could be better. It’s not OK to go around telling people that your website sucks, even if it’s true.
I’ve met many business owners who are downright embarrassed by their sites. And, the reason is always the same: “I’m just too Gosh-darn busy to deal with it.”
Saying that your site sucks, but you’re too busy to deal with it is like saying you’re too busy to get out of your ratty bed clothes to go to work. Because your website IS your professional appearance. And, admitting that you’re aware of it only makes you look more lazy and unprofessional.