Archive for October, 2008

Marketing Tip #21

Friday, October 31st, 2008

Associate your business with a good cause.

Associating your business with a good cause can be a win/win situation if the cause ties in with your brand and/or allows you to showcase your product or service. This viral marketing effort is an example. Here’s the press release.

Posted in Branding, Cause Marketing, Marketing, Online Marketing, PR, Small Business Marketing, Social Media, Viral Marketing, Web 2.0 Marketing | No Comments »

“The Evolving Media & Marketing Trends.”

Sunday, October 26th, 2008

John discusses the media trends that are changing the marketing landscape and how you can take advantage of them.

See MORE VIDEO CLIPS

Posted in Advertising, Entrepreneurship, Follis Marketing Therapy, Marketing, Marketing Podcast, Online Marketing, Podcasting, Small Business Marketing, Social Media, Web 2.0 Marketing, blogging | No Comments »

Follis at Yale Entrepreneurial Institute / Part 3

Sunday, October 12th, 2008


Part 3 with a Q&A covering:

• Importance of having a great product.
• Case Study: Sorrell Ridge Jam
• Viral Marketing.
• Case Studies: Jib Jab and Blendtec
• Marketing the “Emotional” benefit.
• Measuring Effectiveness.

Hear Final Part

Posted in Advertising, Entrepreneurship, Marketing, Online Marketing, Small Business Marketing, Social Media, Technology, Viral Marketing, Web 2.0 Marketing, sales, taglines | 1 Comment »

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