Associate your business with a good cause.
Associating your business with a good cause can be a win/win situation if the cause ties in with your brand and/or allows you to showcase your product or service. This viral marketing effort is an example. Here’s the press release.
John discusses the media trends that are changing the marketing landscape and how you can take advantage of them.
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Part 3 with a Q&A covering:
• Importance of having a great product.
• Case Study: Sorrell Ridge Jam
• Viral Marketing.
• Case Studies: Jib Jab and Blendtec
• Marketing the “Emotional” benefit.
• Measuring Effectiveness.
Hear Final Part
