Follis at Yale Entrepreneurial Institute / Part 3


Part 3 with a Q&A covering:

• Importance of having a great product.
• Case Study: Sorrell Ridge Jam
• Viral Marketing.
• Case Studies: Jib Jab and Blendtec
• Marketing the “Emotional” benefit.
• Measuring Effectiveness.

Hear Final Part

One Response to “Follis at Yale Entrepreneurial Institute / Part 3”

  1. Follis at Yale Entrepreneurial Institute / Part 2 | The Follis Marketing Report Says:

    [...] Hear Part 3 [...]

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