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Follis at Yale Entrepreneurial Institute / Part 3


Part 3 with a Q&A covering:

• Importance of having a great product.
• Case Study: Sorrell Ridge Jam
• Viral Marketing.
• Case Studies: Jib Jab and Blendtec
• Marketing the “Emotional” benefit.
• Measuring Effectiveness.

This entry was posted on Sunday, October 12th, 2008 at 2:48 am and is filed under Advertising, Entrepreneurship, Marketing, Online Marketing, Small Business Marketing, Social Media, Technology, Viral Marketing, Web 2.0 Marketing, sales, taglines. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Follis at Yale Entrepreneurial Institute / Part 3”

  1. Follis at Yale Entrepreneurial Institute / Part 2 | The Follis Marketing Report Says:
    November 6th, 2008 at 6:41 pm

    [...] Hear Part 3 [...]

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