Follis at Yale Entrepreneurial Institute / Part 3
October 12th, 2008 by John Follis
Part 3 with a Q&A covering:
• Importance of having a great product.
• Case Study: Sorrell Ridge Jam
• Viral Marketing.
• Case Studies: Jib Jab and Blendtec
• Marketing the “Emotional” benefit.
• Measuring Effectiveness.
Hear Final Part
Posted in Advertising, Entrepreneurship, Marketing, Online Marketing, sales, Small Business Marketing, Social Media, taglines, Technology, Viral Marketing, Web 2.0 Marketing | 1 comment
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Follis at Yale Entrepreneurial Institute / Part 2 | The Follis Marketing Report:
November 6th, 2008 at 6:41 pm
[...] Hear Part 3 [...]