It’s ALWAYS better to Attract than Chase.

This tip may be the most important one of all. So, I have to say it again:
It’s ALWAYS better to Attract than Chase.

This is not rocket science. If you can …

1) determine the core emotional desire or need of your customer
2) address that desire or need with a really good solution
3) present that solution in a way that’s not agressive (ie: attracts their attention and motivates them…)

…then they’ll be lining up at your door. It’s the difference between smart, respectful marketing, and selling.

Have you ever met anyone who enjoys unsolicited sales calls? Or spammy emails? Or, radio and TV commercials with a loud, fast-talking announcer? So, the better and more creatively you market, the less you’ll feel the need to SELL, SELL, SELL.

Here’s another way to look at it…

A guy sees a beautiful woman in a bar, tracks down her name and number, calls her up and says, “Hi, my name is Joe and I’m great in bed.” That’s cold calling.

Another guy sees a beautiful woman in a bar and hands her a napkin that says, “I’m Bill and I’m great in bed.” That’s direct marketing.

A third guy sees a beautiful woman in a bar, has his ex-girlfriend go up to her and say, “See that cute guy over there? Well he’s my ex, his name is Tom, and he’s great in bed.” That’s good PR.

Last guy walks into a bar, a beautiful woman approaches him and says, “Hi, my name is Courtney and I hear you’re really great in bed.” That’s effective marketing.

Creating desire is the essence of marketing. When you create enough desire to get your prospect to come to you they’ll always be more predisposed to buying.

To learn more about attracting prospects, check out this booklet.

This entry was posted on Saturday, December 6th, 2008 at 2:24 pm and is filed under Advertising, Follis Marketing Therapy, Marketing, PR, sales, Small Business Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.