Archive for January, 2009

“The Beauty of a Blog”

Wednesday, January 21st, 2009

“Change You Can Believe In.”

Tuesday, January 13th, 2009

It’s the tagline that defined the Obama campaign —  the most successful in American political history.

So, what about your business, product or organization? Does it have a strong, clear, and positive identity? Are your prospects really clear about what your product or service is and how it benefits them? Are you exciting your prospects with your message? If you’re not sure, chances are you’d benefit from a great tagline.

Here are some other effective tagline examples: http://www.follisinc.com/tagline.htm

Marketing Tip #25

Wednesday, January 7th, 2009

You Must Build Credibility.

The Follis Report “Top 10 Cred Killers”

10) Non-working web links.
9)  Poor business telecommunications.
8)  Bad Design (especially logo)
7)  Poor production on any business or marketing materials
6)  Weak writing.
5)  Bad G-Cred.
4)  Crappy business card.
3)  No business card.
2) “Website under construction.”
1)  No website.

Have any to add?  Leave your comment.

Twitter Demographics

Friday, January 2nd, 2009

If YouTube and Facebook were the hot social media sites of ’08, my cutting-edge online friends suggest that Twitter may be the one for ’09. It certainly is getting lots of buzz. So, to satisfy my curiosity I just did a little research to find out exactly who these Twitter people are.

The most significant, and recent, thing I found was this Aug. ’08 article from TIME magazine which states that “the site’s largest age demographic is 35-to-44-year-olds, who make up 25.9% of its users.” That may be true, but it’s also a bit misleading if about 60% of Twitter users are under 35 … with a majority of those under 30. Which is the case. This graph shows the breakdown as of April ’08.

twitter-usage-copy

But, if you’d like, feel free to weigh in on this demographic question.

Use Twitter? If so, how often? How old are you? And, do you find it useful?