“Change You Can Believe In.”

It’s the tagline that defined the Obama campaign —  the most successful in American political history.

So, what about your business, product or organization? Does it have a strong, clear, and positive identity? Are your prospects really clear about what your product or service is and how it benefits them? Are you exciting your prospects with your message? If you’re not sure, chances are you’d benefit from a great tagline.

Here are some other effective tagline examples: http://www.follisinc.com/tagline.htm

3 Responses to ““Change You Can Believe In.””

  1. Mike Butler Says:

    I just bought “A Slobbering Love Affair,” currently #14 overall on Amazon and #1 in both the Politics and Media Studies categories. It’s something to think about. Although the Obama camp had very sophisticated marketing and the most state-of-the-art communications, let’s face it, his tagline could have been “vote for me” and the outcome would have been the same.

    The rest of us, who don’t have the entire mainstream media lined up as unabashed spin doctors (and getting “a thrill up their leg”) for us, could probably use a good tagline.

  2. John Follis Says:

    Thanks, Mike.
    If your familiar with Tom Peter’s “The Brand YOU” (1998) it supports your notion of everyone, in business anyway, considering a branding tagline.

  3. Mike Butler Says:

    As CEO of Me, Inc., I am all about “The Brand ME” because “me” is all I can sell. The reason why I ditched monikers like “Cat Scratch Studio” and “Extra Touch DJs” was that they said nothing about me. I’m sure that Donald Trump, Levi Strauss, Henry Ford, Charles Schwab, and anyone else whose name is on the sign would approve.

    Accordingly, “Mike Butler Media” is the brand Identity I roll with, and “Images for Industry” the subhead. Hopefully this prevents people from saying “see if you can find that dude that helped us last time” and instead they will say “call Mike Butler.” Not as trendy as “change you can believe in” (which 48% of people apparently didn’t believe in) nor as ubiquitous as the Nike swoosh, but it’s me.

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