It’s the tagline that defined the Obama campaign — the most successful in American political history.
So, what about your business, product or organization? Does it have a strong, clear, and positive identity? Are your prospects really clear about what your product or service is and how it benefits them? Are you exciting your prospects with your message? If you’re not sure, chances are you’d benefit from a great tagline.
Here are some other effective tagline examples: http://www.follisinc.com/tagline.htm