Archive for February, 2009

Oscar Marketing

Friday, February 20th, 2009

academy-awards-statue

Factoid: Major studios shell out $15-20 million on Oscar campaigns, according to Ad Age, and publicity consultants charge from hundreds of thousands to low single digit millions for each film.

Great NY Times piece on Twitter by David Pogue:

Friday, February 13th, 2009

http://www.nytimes.com/2009/02/12/technology/personaltech/12pogue.html?_r=1&em

Be a Guest Blogger.

Sunday, February 8th, 2009

If you’re a Thought Leader with something insightful to share with our readers, we’d love to have you as a Guest Blogger.

If selected, your post will appear here in the coming weeks with a link back to your site. FYI, we just received news that FMR is ranked in the top 3.61% of all blogs tracked on Technorati. So, the posts we use will be getting good visibility.

Please use the comment link below with any topic ideas and a one or two sentence description. We look forward to hearing from you.

JF

Got G-Cred?

Saturday, February 7th, 2009

In this hype-happy, what-to-believe world, it comes down to a very basic, fundamental thing: credibility. How does one get it? How does one convincingly communicate it? And is there a Good Housekeeping Seal of the 21st century? (more…)