It’s official. Thanks to a little film called, Slum Dog Millionaire, “Indian” now ties with “African American” as  this year’s “it” nationality.  “Chinese,” was last year’s winner.

Past winner’s: Chinese (again) in ‘07. Latino from ‘02 to ‘06. And, American in ‘01.

See more clips on “How Blogs and Podcasts can Build Your Business.”

You’re bound to read plenty of articles about how to succeed this year. Some undoubtedly have great tips, but just as many have uninspired, absurdly upbeat ideas that you’ve read a hundred other times. So, I thought I’d mix it up a little with a primer on how to shoot yourself in the foot, create your own problems, and just plain screw up this year.

No, I don’t want you to follow my advice, but these not so gentle reminders will help you avoid some of the most common ways that so many of us fail. Enjoy! (more…)

Don’t trust any marketing firm or person that’s not great at marketing themselves.

I hear it all the friggin’ time: “Yeah, I know my (FILL IN WORD) sucks, but I guess it’s like the cobbler’s children with no shoes. Heh, heh.”

If a marketing “expert” has a lame web site, or a lame business card, or doesn’t carry a business card, or has @aol, @gmail, or @optonline as their email domain, or has no blog, or doesn’t really know what a blog is, or what “Web 2.0″ means, and isn’t on Facebook, YouTube and LinkedIn, and has no G-Cred, then he or she should not be calling themselves a marketing expert and have no right to be advising you on your business.