Don’t trust any marketing firm or person that’s not great at marketing themselves.

I hear it all the friggin’ time: “Yeah, I know my (FILL IN WORD) sucks, but I guess it’s like the cobbler’s children with no shoes. Heh, heh.”

If a marketing “expert” has a lame web site, or a lame business card, or doesn’t carry a business card, or has @aol, @gmail, or @optonline as their email domain, or has no blog, or doesn’t really know what a blog is, or what “Web 2.0″ means, and isn’t on Facebook, YouTube and LinkedIn, and has no G-Cred, then he or she should not be calling themselves a marketing expert and have no right to be advising you on your business.

This entry was posted on Monday, March 2nd, 2009 at 1:02 am and is filed under Client Advice, Follis Marketing Therapy, Marketing, Online Marketing, Personal Branding, Podcasting, Small Business Marketing, Social Media, Web 2.0 Marketing, blogging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.