Question of the Week:

How many people do you think really follow those whom they claim to be following? Or, are they “following” primarily as an ego-fueled attempt to try to get more followers for perception value?

It’s your call… Who was/is the very best marketer of all time?

1) Jesus Christ

2) Muhammad Ali

3) Adolf Hitler

4) Steve Jobs

5) Donald Trump

6) Madonna

7) Team Obama

To vote, submit via comment below…

GET A BUZZ. “Buzz” is anything that gets people “buzzing” and spreading the word about your product. Or, as I like to call it: Word-of-mouth on steroids. It’s the goal of any marketer with a limited budget. Kenneth Cole knows about that. So does The Marble Collegiate Church in NYC.

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from eMarketer.com / May ’09:

Call it the Oprah Effect. Or maybe it was all the publicity generated by the Ashton Kutcher/Ted Turner race to reach a million followers. Whatever the cause, there is a growing fear that the mammoth microblogging site may be overexposed, overhyped and underused.

It is true that Twitter’s growth is skyrocketing. No one argues that. eMarketer estimates there will be over 12 million Twitter users in the US in 2009, slightly more than twice last year’s number.

But figures released by Nielsen Online suggest that Twitter’s retention rate is only 40%. In other words, as David Martin wrote on the Nielsen blog, “Currently, more than 60% of US Twitter users fail to return the following month.” Not so good.

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Yes folks, it’s that time of year again when hearts go aflutter with visions of shiny medal objects. I’m speaking, of course, of Advertising Award Season.

There are at least 39 advertising award shows  — I’ve counted — and I’m sure I left out a bunch. With so many shows, and more added each year, the hardest thing to judge is which (if any) to enter. Is an ADDY better than an ANDY? Is a Cannes Lion better than a Clio? And, what-the-heck is a 4A’s Award? Most importantly, do clients give a f@#k?

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