As totally cheesy and formatted as this spot is, it actually features a great product demo. So, it may be more appealing than you might think … if you live in Minnesota and watch the Fishing Channel.

What do you think of this Wunder Boner spot?

Just do it…We try harder…The ultimate driving machine…Be all that you can be. They’re called taglines and they’re one of the best ways of defining any product, service, company or organization and distinguishing it from its competition. A smart, memorable tagline will build a positive brand image, and reinforce that image for years. Like these others:

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Listen to the podcast that lets you hear how other business owners solve their tough marketing problems.

http://themarketingshow.net

That is the question. To help you answer it, visit: http://www.thefollisreport.com/category/twitter

http://www.hulu.com/watch/46488/the-david-susskind-show-the-pope-of-modern-advertising—david-ogilvy?c=Talk-and-Interview

1) They don’t fully understand it.
Perception: Marketing is advertising.
Reality: Marketing may not even include advertising.
Perception: Marketing is an expense.
Reality: Done right, marketing your product is the best investment you can make.

2) They rely almost exclusively on Word-of-Mouth.
Even if you have great word-of-mouth you can’t afford to sit back and wait for customers. You must be proactive.

3) They think they can’t afford it.
This ties in with the perception/reality issue where people hear marketing and think traditional advertising that’s expensive and often ineffective. Effective marketing involves a smorgasbord of very cost-effective, non-traditional, creative options and executions.

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MP3 File

Part I of John’s talk covering:

    • the importance of engaging your customer.
    • establishing “the essence” of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the “huh” factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.

Hear Part 2