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Follis at Yale Entrepreneurial Institute / Part 1

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MP3 File

Part I of John’s talk covering:

    • the importance of engaging your customer.
    • establishing “the essence” of your product or service.
    • the value of a great tagline.
    • how to excite vs merely inform.
    • the “huh” factor.
    • PR
    • the future direction of media and marketing.
    • successful case studies.

Hear Part 2

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This entry was posted on Thursday, July 2nd, 2009 at 11:22 am and is filed under Entrepreneurship, Marketing, Online Marketing, Small Business Marketing, Trends. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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