When logo design prices range from 50 grand to 50 bucks (for a cheesy prefab logo) it’s no wonder business owners are confused about logo cost. The answer lies somewhere in the middle with independent designers and design firms offering logo services for every price range. So, the question besides price is: “What’s a ‘good’ logo?”

For many business owners that answer is: whatever floats their boat. However, a truly good logo must be right for your business from a marketing/communication standpoint. Some key considerations are:

<> It must be a simple design.
<> It must work equally well in both color and black & white.
<> It must look good small.

Most importantly, it must represent your business or product and communicate your “brand essence.” So, what does that mean? Check out these examples.

This entry was posted on Sunday, August 30th, 2009 at 11:28 pm and is filed under Advertising, Branding, Client Advice, Entrepreneurship, Logo Design and Cost, Small Business Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.