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I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it’s obviously got to be something exceptionally interesting, or exceptionally funny. And, I suppose getting national press in WSJ doesn’t hurt either.

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Home-Made Marketing: Just Don’t Do It.

By nature entrepreneurs are a resourceful bunch. If they see a need, they fill it. If they see a problem, they try to solve it. Generally, it’s a good thing. Where it becomes problematic is with marketing their business. With few exceptions it can be an ineffective use of time and money. In some cases, it can be fatal.

Case in point — a business-owner doctor once hired us to help and then sat me down for about an hour telling me how clever he was at marketing. It was like someone showing me ugly pictures of their baby and bragging how cute he is. The doctor is now out of business. I did what I could to help, but it was a  case of “too little, too late.” He had blown so much money on his own unprofessional efforts, we couldn’t recoup from the damage. So, if your business is more sophisticated than a lemonade stand, it would be wise to get help.

How do you find it? One thing I suggest when seeking any kind of help is to 1) listen to what their clients say and 2) see how well that marketing expert markets themselves. So, check out their website, read their client testimonies, and see what kind of G-Cred they have. That will give you a good perspective on whether they are worthy to be hired.

“G-Cred“, a term coined by John Follis in ’05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, professional person and business have it? Listen to the interview and read the ADWEEK article.

BlogTalkRadio is the social media radio network that has included such guests as Arianna Huffington, Oliver Stone, Hillary Clinton, Brad Pitt, Maya Angelou, Wikipedia’s Jimmy Wales, and Yoko Ono.

In this interview, John Follis discusses Follis Marketing Therapy and his book “How to Attract and Excite Prospects – A marketing guide to getting the best results.”

So, I was on the phone recently with yet another marketing expert promoting yet another marketing seminar. Considering that this expert’s website gave me a big ERROR message when I logged in I was extra curious to find out more about who this genius was. Ironically, her seminar was entitled: “How to Market Your Business.”

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