Archive for September, 2009

Follis Talk on: “Social Media Marketing” (Part 1)

Wednesday, September 30th, 2009

Learn about Social Media and why “G-Cred” is the credibility barometer of the next decade. To get alerts for the full 13-part talk, Subscribe here —>


Listen to more Follis talks.

Viral Videos

Wednesday, September 23rd, 2009

I was just interviewed by The Wall Street Journal today about a Viral Video campaign we did for a client. Apparently, they liked it. They were curious to know what makes a viral video viral. Though one can never truly know for sure, it’s obviously got to be something exceptionally interesting, or exceptionally funny. And, I suppose getting national press in WSJ doesn’t hurt either.

See another.

Marketing Tip #31

Friday, September 18th, 2009

Do-It-Yourself Marketing: Pros and Cons.

Entrepreneurs, by nature, are a resourceful bunch. When they see a need, they try to fill it. If they see a problem, they try to solve it. It’s a good trait. Where it becomes problematic is when they meddle with things they’re not great at, and will never be great at.  One such thing is their marketing. In some cases, it can even be fatal.

Case in point — a business-owner doctor once hired us to help and then sat me down for about an hour telling me how clever he was at marketing. It was like someone showing me ugly pictures of their baby and bragging how cute he is. The doctor is now out of business. I did what I could to help, but it was a  case of “too little, too late.” He had blown so much money on his own unprofessional efforts, we couldn’t recoup from the damage. So, if your business is more sophisticated than a lemonade stand, it would be wise to get help.

How do you find it? One thing I suggest when seeking any kind of help is to 1) listen to what their clients say and 2) see how well that marketing expert markets themselves. So, check out their website, read their client testimonies, and see what kind of G-Cred they have. That will give you a good perspective on whether they are worthy to be hired.

Radio Interview: John Follis on “G-Cred”

Tuesday, September 15th, 2009

“G-Cred“, a term coined by John Follis in ’05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, and professional have it? Listen to the G-cred-interview or right click to download. Read the ADWEEK article.

John Follis on BlogTalk Radio

Monday, September 14th, 2009


BlogTalkRadio is the social media radio network that has included such guests as Arianna Huffington, Oliver Stone, Hillary Clinton, Brad Pitt, Maya Angelou, Wikipedia’s Jimmy Wales, and Yoko Ono.

In this interview, John Follis discusses Follis Marketing Therapy and his book “How to Attract and Excite Prospects – A marketing guide to getting the best results.”

Want Credibility? Better have “G-Cred.”

Saturday, September 5th, 2009

So, I was on the phone recently with yet another marketing expert promoting yet another marketing seminar. Considering that this expert’s website gave me a big ERROR message when I logged in I was extra curious to find out more about who this genius was. Ironically, her seminar was entitled: “How to Market Your Business.”