Today I received yet another Facebook “Fan Request” from a woman I barely know for something I’ve never heard of. I’ve been getting a lot of these lately. Why I’d consider being a “Fan” of something I don’t know, sent by a person I barely know, is beyond me.

Beneath the “I’m just offering you something good” facade is an aggressive, self-promotional practice motivated by a desire to leverage social media for personal and professional gain. And, what these fan requesters fail to realize is that if they continue to bug people they barely know with these spammy requests their “friends” will not only not be fans, they won’t be friends.

This entry was posted on Friday, February 19th, 2010 at 11:59 am and is filed under Email marketing, Entrepreneurship, Facebook, Online Marketing, Small Business Marketing, Social Media, Trends, Web 2.0 Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.