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Twitter Usage In America: 2010 is a new report derived from the Edison Research/Arbitron Internet and Multimedia Series. This study presents three years of tracking data from a nationally representative telephone survey (via landline and mobile phone) of 1,753 Americans, and was conducted in February 2010.
This report details new data on the awareness and usage of Twitter, along with user demographics, status updating behaviors, brand following activity and even an early look at location-based social networking. The study was originally presented on Thursday, April 29th, in an online presentation.
Highlights of the study include:
Awareness of Twitter has exploded from 5% of Americans 12+ in 2008 to 87% in 2010 (by comparison, Facebook’s awareness is 88%)
Despite equal awareness, Twitter trails Facebook significantly in usage: 7% of Americans (17 million persons) actively use Twitter, while 41% maintain a profile page on Facebook.
Nearly two-thirds of active Twitter users access social networking sites using a mobile phone
51% of active Twitter users follow companies, brands or products on social networks
With over 500 million registered users Facebook has become the largest social media site on the Web. Listen to this except from John’s talk “Using Social Media to Market your Business” on Facebook; what it is, how it began, and how you can leverage it for your business. (To hear the entire talk, contact Roberta@follisinc.com) Right click to download. [audio:http://www.thefollisreport.com/wp-content/uploads/2010/05/Facebook.mp3|titles=About Facebook]
This is the first in a new series I’m calling “Marketing Sabotage.” It’s inspired by an experience I just had with a web service company — one that has some of the very best marketing I’ve seen. But, they probably won’t get my business. Point being that great marketing will get a prospect knocking at your door, but what happens after that will make or break whether that prospect becomes a customer.
From your prospects’ POV, Perception is Reality. Your prospects’ perception of you (company, product, or service) is what they’ll be basing their buying decision on — regardless of the truth. Therefore, it’s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding (company/product name, logo, tagline, design and tone), online presence (website, blog, videos, articles, G-cred), off-line presentations, and all your marketing and advertising initiatives.
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