From your prospects’ POV, Perception is Reality. Your prospects’ perception of you (company, product, or service) is what they’ll be basing their buying decision on — regardless of the truth. Therefore, it’s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding (company/product name, logo, tagline, design and tone), online presence (website, blog, videos, articles, G-cred), off-line presentations, and all your marketing and advertising initiatives.

This entry was posted on Friday, May 7th, 2010 at 1:50 pm and is filed under Branding, Client Advice, Entrepreneurship, Follis Marketing Therapy, Marketing, Online Marketing, Personal Branding, Small Business Marketing, Web 2.0 Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.