Archive for November, 2010
Got G-cred? (Google credibility) Listen to the interview.
Tuesday, November 30th, 2010
“G-Cred“, a term coined by John Follis in ’05, and described in this ’07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an ’08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview. You can also buy the 12-pg ebook: G-cred, the New Measure of Credibility: Why every product, service, and person needs it, and how to get it.
Podcast: Play in new window | Download
Google Book and Wall Street Photo Op.
Friday, November 5th, 2010Last week, while attending Jeff Jarvis’s talk about his new book “What Would Google DO?” at the New York Stock Exchange, 
I joined my friends at Netsuite for the closing bell below.
In his book Jarvis tells us: “Once upon a time, all roads led to Rome. Today, all roads lead from Google.” He adds: “The goal today is to be Google’s friend…” And, “The way to befriend and to exploit Google is to be searchable. Customers now expect any information in the world to be available with one click. So every restaurant should have its menu, specials, hours, address and more online. The same can be said of you as an individual. You need a search presence.” I couldn’t agree more. I call it G-Cred.
