Not sure if it’s the decade change or a mid-life marketing crisis, but the marketing gurus at Starbucks have decided that their mermaid logo design is so iconic they no longer need to tell the world their name or what they sell. Clearly, they think their mermaid is on the level of the golden arches and Nike’s swoosh. What do you think? (See comments below.)
(Yeah, I know this is a marketing blog, but I just love Apple…)
Reported by Ben Parr on Mashable:
Apple has surpassed $300 billion in market capitalization, achieving a distinction shared currently by only one other company in the world.
By Monday at 12:10 p.m. ET, the price of Apple Inc. shares has risen by more than seven points to 329.75, giving the company an approximate market capitalization of $302.47 billion.
Apple has reported record earnings this year, thanks to the success of the iPhone 4 and the iPad. Apple sold 3.89 million Macs, 14.1 million iPhones, 9.05 million iPods and 4.19 million iPads in the fourth quarter alone.
Just eight months ago, Apple was worth $223 billion, making it the world’s most valuable technology company ahead of arch rival Microsoft. In October, shares of the computer and mobile device maker eclipsed $300, valuing the company at $274 billion.
Put another way, Apple is now worth six times the value of Facebook, and the company has increased its value by $50 billion in just six months.
Apple is now the world’s second most valuable company, bested only by Exxon Mobil Corporation’s $376 billion market capitalization.
