On Superbowl Sunday I watched talking babies and silly dogs during the commercial breaks. Mostly, I watched the game which was far, far better. On Monday, as I digested the tedious ad reviews from ad pundits, I stumbled upon one from someone who isn’t: Jim Cramer.
His essay, which appeared on TheStreet.com, nailed it:
“There was one ad that struck me as the most honest, most riveting and most compelling of all. You see, the game had just ended, and Colts great Raymond Berry ran the Giant gantlet with the Lombardi Trophy. Suddenly it seemed like every other Giant pulled out an Apple iPhone to snap pictures of the moment. One after another after another. And I said to myself, there it is, not some pet dangling a bag of chips or some headlights killing vampires or King Elton getting trapdoored. Nope, there was an ad worthy of Steve Jobs and the company he built.”