The fact about many marketing experts is that they really aren’t. To call yourself an expert today you really need to know your stuff. Too many just don’t. Which is why so many businesses have less-than-great experiences with marketing firms and experts. That’s not a reason not to seek outside help. It’s just a reason to be smart about it. The way to do that is “go behind the curtain”… like Dorothy did.
The point is that if you’re needing marketing help you can’t settle for a slick pitch or even a reference. References do help, but it still takes some “going behind the curtain” work after you get one. This “How to Choose the Best Help” article will help you do that. You can also listen to my recent BlogTalk Radio interview. After all, every business deserves the very best marketing help they can get.