A recent article makes an important point that shouldn’t be missed amongst the Social Media fanfare. It points out that “Millennials (ages 16-34) are more likely to explore brands in social media than non-Millennials (35-74)” Duh. What’s so revealing though are the surprising numbers. Only 17 percent of Non-Millennials are more likely to buy a brand if it has a Facebook page, according to the research. But, the number is only 33% with Millennials. Combine those numbers and you get a surprising stat: 75% of consumers (16-74) are no more likely to buy a brand if it has a Facebook page. With all the Facebook/SM hype I’d never have guessed that.
Really? That’s one helluva Easter basket. According to a SF Chronicle article, “Easter spending is expected to rise to $145.28 per person this year, an 11 percent increase from last year, according to a March 20 report from the National Retail Federation. Total spending will be about $16.8 billion, including $3 billion in apparel purchases, the NRF said.” Read full article.
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