A recent article makes an important point that shouldn’t be missed amongst the Social Media fanfare. It points out that “Millennials (ages 16-34) are more likely to explore brands in social media than non-Millennials (35-74)” Duh. What’s so revealing though are the surprising numbers. Only 17 percent of Non-Millennials are more likely to buy a brand if it has a Facebook page, according to the research. But, the number is only 33% with Millennials. Combine those numbers and you get a surprising stat: 75% of consumers (16-74) are no more likely to buy a brand if it has a Facebook page. With all the Facebook/SM hype I’d never have guessed that.