Want successful marketing? Better be doing more than Facebook and Social Media.
A recent article makes an important point that shouldn’t be missed amongst the Social Media fanfare. It points out that “Millennials (ages 16-34) are more likely to explore brands in social media than non-Millennials (35-74)” Duh. What’s so revealing though are the surprising numbers. Only 17 percent of Non-Millennials are more likely to buy a brand if it has a Facebook page, according to the research. But, the number is only 33% with Millennials. Combine those numbers and you get a surprising stat: 75% of consumers (16-74) are no more likely to buy a brand if it has a Facebook page. With all the Facebook/SM hype I’d never have guessed that.
April 18th, 2012 at 3:56 pm
John – thanks for putting all that social media hype in perspective. I know it works great for some people, but there is a bit of an art to it which I am still working to unravel. And let’s not forget that in a head to head competition between Coke and Pepsi who put a ton of money into social media, Coke won the brand share that year. Good thing you can do the math!
April 19th, 2012 at 11:34 am
Thanks for the shout-out, Ronnie. I’m not sure if anyone truly has a handle on SM, because as soon as you figure something out, the game changes.