Archive for the 'Advertising' Category

How Cain Debacle becomes Guerrilla Marketing.

Friday, November 18th, 2011

Our viral video was just kindly described by ADWEEK/AOL’s Fuel the Future as …
“clever and brilliant in its simplicity. It accomplishes for practically no dollars what many agencies can’t accomplish with many millions of special-effects-laden bucks.”

Have a look:

“Marketing 3.0″ presentation by John Follis

Monday, October 31st, 2011

Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.

When was the last time you used The Yellow Pages?

Monday, October 3rd, 2011

A current poll via LinkedIn

Advertising is alive and well at Apple.

Monday, August 22nd, 2011

Great copy. Great product. Great ad for iPad2.

US Online Ad Spend Poised to Grow 20% in 2011. Video remains fastest-growing format.

Sunday, June 12th, 2011

Online ad spending is returning to pre-recession growth levels, with steady increases projected through 2015 as marketers continue to invest more in digital channels. Full article.

REPENT. QUICKLY.

Wednesday, May 18th, 2011

Saw this FamilyRadio.com quarter page ad in the New York Daily News yesterday. Since it says I need to warn everyone, I thought I’d better post it ASAP. I just don’t get why they didn’t offer a Close-Out Sale on Bibles.

Why Bottled Water is Bullshit.

Tuesday, May 10th, 2011

This revealing video will have you on your ass.

Egypt Turns to Social Media Again, This Time to Rebrand as Tourist Friendly.

Monday, February 28th, 2011

Social media accelerated the protest-to-revolution lifecycle. Now some in Egypt seem to be turning to social media to accelerate the lifecycle from revolution to a return to normalcy.

Back during the height of the protests in Egypt, Fast Company wrote about how social media was accelerating the pace of revolution. Now it looks like activists in Egypt are turning to social media to accelerate the next phase of revolution: the return to normalcy. A video was posted to YouTube Thursday called “From Egypt with Love,” which seems to be trying to encourage tourists, and possibly business people as well, to look at the Middle East with fresh eyes.

My Career (so far) in 22 seconds…

Tuesday, February 22nd, 2011

“Likeable”, but what’s it Selling?

Sunday, February 13th, 2011

A report by Ad Age proves what ad agency clients (and smart ad people) already know: that a likeable ad isn’t a good ad if people can’t recall the product and why they should buy it. According to the report Volkswagen’s “Little Darth Vader” (aka ‘The Force’) spot won on “Likeability,” but didn’t even make the top 10 on “Brand Recall.” See video below.


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