Created by Follis Inc.

Click HERE to watch full talk.

If you’ve got an extra few million lying around there still may be time you get your Super Bowl ad on TV in your local market. So, here’s some advice on how to create one:

Use a baby, or an animal. Babies work especially well if they: a) Talk. b) Sing. c) Dance.

Regarding animals, dogs are preferred. However, chimps, baboons, guerrillas, lizards, mice, frogs, pigs, cats, chickens, rabbits, squirrels, raccoons, goldfish, ostriches, any kind of bear, and elephants are all acceptable. Avoid snakes and insects. And, as with babies, talking, singing or dancing is highly recommended. Good luck!

On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist.

What’s contributed greatly to Apple’s success is great marketing. As most people know Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.

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This incredibly powerful campaign has been picking up steam since it began a couple years ago. It’s very well produced, very well designed, and took a lot of courage for on-camera ex-Mormons to do.

I created this Coke ad (via Coke’s agency, McCann-Erickson) several years ago. While they might need to slightly modify the flags every four years, I doubt they’d have to modify the concept.

Any guess as to what percent of consumer conversations take place OFF line vs Online? Click here to find out > http://www.themarketingshow.net/why-real-relationships-rule-in-a-digital-marketplace-brad-fay

Considering that the phrase appears 32.9 million times on the Web (I just Googled it) chances are you’ve heard it. But, do you know what it really means?

It came from an ’06 Bill Gates article predicting that the big bucks on the Internet would be generated from information and entertainment “content.” In essence he was saying that while technology is a great tool, great content is what’s most important.

Though it applies to web content like blog posts, videos, tweets, etc, the concept of “content is King” is not limited to the web. (more…)