On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist.
What’s contributed greatly to Apple’s success is great marketing. As most people know Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.
Never before have there been so many cool, low cost ways to get the word out. And, never before has it been more confusing. With the dizzying array of traditional and non-traditional options and a Social Media landscape that seems to change monthly, it’s hard not to be confused. Yet, you’ve got two choices: figure it out, or be beaten by the competition who has.
John’s recent NY Business XPO talk at the Javits Center provides an overview of the key things that everyone needs to know to market effectively today, and tomorrow. Right click to download.
For info on John’s Marketing Therapy program to help small businesses market themselves with maximum effectiveness, click here.
On Superbowl Sunday I watched talking babies and silly dogs during the commercial breaks. Mostly, I watched the game which was far, far better. On Monday, as I digested the tedious ad reviews from ad pundits, I stumbled upon one from someone who isn’t: Jim Cramer.
His essay, which appeared on TheStreet.com, nailed it:
“There was one ad that struck me as the most honest, most riveting and most compelling of all. You see, the game had just ended, and Colts great Raymond Berry ran the Giant gantlet with the Lombardi Trophy. Suddenly it seemed like every other Giant pulled out an Apple iPhone to snap pictures of the moment. One after another after another. And I said to myself, there it is, not some pet dangling a bag of chips or some headlights killing vampires or King Elton getting trapdoored. Nope, there was an ad worthy of Steve Jobs and the company he built.”
Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.
“My model for business is The Beatles. They were four guys who kept each other’s kind of negative tendencies in check. They balanced each other and the total was greater than the sum of the parts. That’s how I see business: great things in business are never done by one person, they’re done by a team of people.”
- Steve Jobs
Considering that Steve said The Beatles were his business model, I suggest reading this:
Great copy. Great product. Great ad for iPad2.
