Archive for the 'blogging' Category
Open source blogging platform WordPress has reached an important milestone: It powers more than 50 million websites, about half of which are hosted on WordPress.com.
Also, more than 287 million people view more than 2.5 billion pages on WordPress.com each month and, on an average day, WordPress.com users create about 500,000 new posts and 400,000 new comments, according to WordPress’ official stats.
Recently, WordPress competitor Tumblr surpassed 20 million blogs, passing WordPress.com in terms of the number of blogs hosted on the platform.
However, unlike Tumblr, WordPress lets users install and use the platform on their own web host. Due to the simplicity and versatility of the platform, WordPress isn’t only used to power blogs, it can also be used for running various types of personal, business and community websites.
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day. http://themarketingshow.net
In a recent survey by Technorati.com, self-employed professionals reported the benefits of blogging:
• 71% have greater visibility in their industry.
• 63% said clients purchased products or services after reading their blog.
• 56% say their company is now regarded as a thought leader.
• 40% have been asked to speak at conferences.
The past decade saw a seismic shift in marketing communications as blogs, podcasts, Facebook, YouTube and Twitter led the media evolution. It’s an exciting time. Yet, with this cool evolution the focus on a clear, compelling company or product message has often been devalued. In many cases the over-reliance on media and technology has shifted the focus away from the resolving the key (and usually tough) marketing issues necessary for growing a successful business.
The most successful companies and organizations (Apple, Google, Team Obama, etc) work with top, independent marketing firms and experts to help them develop and maintain a strong brand message realizing that the media and technology is only a tool to help them get their message out.
A blog has many benefits for any business, and by clicking the “blogging”category link in the nav bar on the right you can read all about them. But there’s one blog benefit that applies to anyone… It’s empowering.
Blogs and Social Media (YouTube, Twitter, etc) have given the “Daniels” of the world something potent to use against business “Goliaths” who BB (before blogs) could get away with some pretty irresponsible stuff. And, by “Goliath” I don’t just mean a huge corporate giant. It could also be a badly behaved doctor… like Dr. Joan Gerwitz, a Stamford, CT ophthalmologist who I saw this week. Without going into unnecessary detail my experience with Dr. Joan Gerwitz was not a good one and I’d hate for anyone seeking a Stamford, CT ophthalmologist to experience what I did.
Whether, or not, this post about Dr. Joan Gerwitz will make a difference is questionable. But, just knowing that it could makes me feel a helluva lot better.