As someone who’s long preached the benefits of branding, including Personal branding, I was pleased to read that WSJ’s MarketWatch piece, just listed “Personal Branding” as a top “must-have job skill for 2013.” Personal Branding directly relates to your G-cred , or Google Credibility. So, whether you’re in the job hunt or not, the question still is: How good is yours?
On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist.
What’s contributed greatly to Apple’s success is great marketing. As most people know Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.
Suggestion to Republicans: If you don’t want to be known as the party of old, cranky, white guys, don’t have an old, cranky, white guy precede the most important speech your Presidential candidate’s life.
I created this Coke ad (via Coke’s agency, McCann-Erickson) several years ago. While they might need to slightly modify the flags every four years, I doubt they’d have to modify the concept.