Archive for the 'Branding' Category

Our new TV spot.

Wednesday, February 13th, 2013

Created by Follis Inc.

John Follis on “Marketing 3.0″

Monday, February 11th, 2013

Click HERE to watch full talk.

 

 

From “Marketing 3.0″ talk: The 5 Key Areas of Marketing 3.0

Monday, January 14th, 2013

“Personal branding” listed as “must-have job skill in 2013.”

Tuesday, November 20th, 2012

As someone who’s long preached the benefits of branding, including Personal branding, I was pleased to read that WSJ’s  MarketWatch piece, just listed “Personal Branding” as a top “must-have job skill for 2013.” Personal Branding directly relates to your G-cred , or Google Credibility. So, whether you’re in the job hunt or not, the question still is: How good is yours?

 

“Marketing 3.0″ – Part 15: The Value of a Strong Brand.

Tuesday, October 16th, 2012

Want Great Marketing? Follow Apple’s Example.

Friday, September 21st, 2012

On August 20, 2012, Apple surpassed Microsoft to become the largest public company in history. It’s a fact that makes it easy to forget that, not that long ago, Apple didn’t even exist.

What’s contributed greatly to Apple’s success is great marketing. As most people know Steve Jobs was a big believer in great, smart, creative marketing. It’s something he believed in from the very beginning of Apple.

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GOP Old White Guy Image Problem

Saturday, September 1st, 2012

Suggestion to Republicans: If you don’t want to be known as the party of old, cranky, white guys, don’t have an old, cranky, white guy precede the most important speech your Presidential candidate’s life.

Coke’s Olympic Message.

Friday, August 10th, 2012

I created this Coke ad (via Coke’s agency, McCann-Erickson) several years ago. While they might need to slightly modify the flags every four years, I doubt they’d have to modify the concept.

Wanna Guess?

Wednesday, August 8th, 2012

Any guess as to what percent of consumer conversations take place OFF line vs Online? Click here to find out > http://www.themarketingshow.net/why-real-relationships-rule-in-a-digital-marketplace-brad-fay

John Follis talk on “Marketing 3.0″

Tuesday, August 7th, 2012


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