Archive for the 'Branding' Category
Got G-Cred? The New Litmus Test of Credibility.
Thursday, February 18th, 2010
Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser. “G-Cred
My Top #5 Super Bowl Ads:
Wednesday, February 10th, 2010In no particular order …
Doritos “Shock Collar”
E-Trade “Girlfriend Talking Baby”
Doritos “Tough Kid”
Bud Light “Book Reading Party”
Google
Great Branding. And Great Words to Live By.
Friday, February 5th, 2010The Beauty of a Podcast
Thursday, February 4th, 2010Marketing Tip #34
Saturday, January 30th, 2010It’s Not about having a Great Product or Service.
It’s about having a great product or service and repeatedly convincing many people that you do. How you do that depends on your particular product or service, your target, your specific marketing goal, and your budget. It also depends on how visible, likable, informative, engaging, creative, memorable, and smart your message is.
The (New) Media is NOT the Message.
Thursday, January 14th, 2010The past decade saw a seismic shift in marketing communications as blogs, podcasts, online video, and other forms of Social Media led the media evolution. It’s an exciting time. And yet, with this evolution, the focus on “message” has, too often, been lost. In many cases, the over-reliance on new media and technology, has sacrificed the focus on development of a compelling, creatively engaging, message.
The most successful companies and organizations (Apple, Google, Team Obama, etc) work with marketing experts to help them develop and maintain a strong brand message realizing that the media and technology is only a tool — a tool to help them get their important message out.
Our current NY subway poster for Marble Church.
Friday, December 18th, 2009Should Tiger Woods be dropped by Gillette, Nike and AT&T?
Thursday, December 3rd, 2009Should Tiger Woods be dropped by Gillette, Nike and AT&T? Leave your comment below.
Unfortunate Logo Design
Tuesday, October 13th, 2009This Catholic Church logo needed a redesign.

If your business would benefit from a redesign, visit our Logo Facelift page.










