… or forever tarnished? What’s your comment?

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“G-Cred“, a term coined by John Follis in ‘05, and described in this ‘07 ADWEEK column, is now part of the Web 2.0 lingo. This encore presentation of an ‘08 Follis interview discusses what G-Cred is and why every product, service, and professional must have it. Right click to download interview.

In no particular order …

Doritos “Shock Collar”

E-Trade “Girlfriend Talking Baby”

Doritos “Tough Kid”

Bud Light “Book Reading Party”

Google

Listen to The Marketing Show podcast.

It’s Not about having a Great Product or Service.

It’s about having a great product or service and repeatedly convincing many people that you do. How you do that depends on your particular product or service, your target, your specific marketing goal, and your budget. It also depends on how visible, likable, informative, engaging, creative, memorable, and smart your message is.

Examples
Results

The past decade saw a seismic shift in marketing communications as blogs, podcasts,  online video, and other forms of Social Media led the media evolution. It’s an exciting time. And yet, with this evolution, the focus on “message” has, too often, been lost. In many cases, the over-reliance on new media and technology, has sacrificed the focus on development of a compelling, creatively engaging, message.

The most successful companies and organizations (Apple, Google, Team Obama, etc) work with marketing experts to help them develop and maintain a strong brand message realizing that the media and technology is only a tool — a tool to help them get their important message out.

More

See more of the 11-year running campaign that ADWEEK called “Simple and effective.”

Should Tiger Woods be dropped by Gillette, Nike and AT&T? Leave your comment below.

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