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	<title>The Follis Marketing Report &#187; Branding</title>
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	<itunes:summary>The Best Damn Marketing Blog on the Web.</itunes:summary>
	<itunes:author>The Follis Marketing Report</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<title>&#8220;Marketing 3.0&#8243; presentation by John Follis</title>
		<link>http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/</link>
		<comments>http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 19:56:13 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[LIKE button]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[Steve jobs]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1615</guid>
		<description><![CDATA[Marketing experts claim it&#8217;s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come. 

]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Jobs’ preferred name for the original iMac was… MacMan?</title>
		<link>http://www.thefollisreport.com/2011/10/jobs%e2%80%99-preferred-name-for-the-original-imac-was%e2%80%a6-macman/</link>
		<comments>http://www.thefollisreport.com/2011/10/jobs%e2%80%99-preferred-name-for-the-original-imac-was%e2%80%a6-macman/#comments</comments>
		<pubDate>Tue, 18 Oct 2011 13:34:59 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Steve jobs]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1599</guid>
		<description><![CDATA[
Back in November, our own personal Aleister Crowley of Cult of Mac, Leander, sat down and interviewed Ken Segall, the originator of the iMac name. According to Segall, Steve Jobs recognized he was “betting the company on the machine and so it needed a great name.” The only problem: the name Jobs had his heart [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Advertising is alive and well at Apple.</title>
		<link>http://www.thefollisreport.com/2011/08/great-advertising-is-alive-and-well-at-apple/</link>
		<comments>http://www.thefollisreport.com/2011/08/great-advertising-is-alive-and-well-at-apple/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 01:01:13 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1565</guid>
		<description><![CDATA[Great copy. Great product. Great ad for iPad2.

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Value of Personal Branding and How to Do it.</title>
		<link>http://www.thefollisreport.com/2011/07/the-value-of-personal-branding-and-how-to-do-it/</link>
		<comments>http://www.thefollisreport.com/2011/07/the-value-of-personal-branding-and-how-to-do-it/#comments</comments>
		<pubDate>Mon, 11 Jul 2011 13:17:02 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[video]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1540</guid>
		<description><![CDATA[I recently met Nick Nanton at a conference. He makes some great points.

]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Bottled Water is Bullshit.</title>
		<link>http://www.thefollisreport.com/2011/05/why-bottled-water-is-bottled-bullshit/</link>
		<comments>http://www.thefollisreport.com/2011/05/why-bottled-water-is-bottled-bullshit/#comments</comments>
		<pubDate>Tue, 10 May 2011 17:50:25 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Bottled water]]></category>
		<category><![CDATA[perception]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1497</guid>
		<description><![CDATA[This revealing video will have you on your ass. 
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Apple Now World’s Most Valuable Brand.</title>
		<link>http://www.thefollisreport.com/2011/05/apple-now-world%e2%80%99s-most-valuable-brand/</link>
		<comments>http://www.thefollisreport.com/2011/05/apple-now-world%e2%80%99s-most-valuable-brand/#comments</comments>
		<pubDate>Mon, 09 May 2011 22:12:11 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Marketing trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1495</guid>
		<description><![CDATA[(from Mashable) 
Not only did Apple surpass Microsoft in market capitalization to become the second most valuable U.S. company in 2010, it also superseded Google to become the most valuable consumer-facing brand in the world, according to a study published by global research agency Millward Brown.
Apple’s brand value jumped 84% to $153.3 billion, driven largely [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2011/05/apple-now-world%e2%80%99s-most-valuable-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Trump Brand Damage Report</title>
		<link>http://www.thefollisreport.com/2011/05/trump-brand-damage-report/</link>
		<comments>http://www.thefollisreport.com/2011/05/trump-brand-damage-report/#comments</comments>
		<pubDate>Mon, 09 May 2011 16:54:38 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Celebrity]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Donald Trump]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[White House dinner]]></category>
		<category><![CDATA[White House roast]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1483</guid>
		<description><![CDATA[
Donald Trump had hardly finished his self-congratulation on the Obama birth issue when his own credibility was suddenly, and forcefully, attacked.
It began at the White House Dinner when Obama roasted Trump with surprising and well-delivered wit. The verbal smackdown then went viral on YouTube, national talk shows, and news broadcasts. The president concluded his comic [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Obama vs Trump and The Power of Humor.</title>
		<link>http://www.thefollisreport.com/2011/05/obama-vs-trump-and-the-power-of-humor/</link>
		<comments>http://www.thefollisreport.com/2011/05/obama-vs-trump-and-the-power-of-humor/#comments</comments>
		<pubDate>Mon, 02 May 2011 05:24:47 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[Trump]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1480</guid>
		<description><![CDATA[
Humor is one of the best ways to sell a product. Obama just proved it&#8217;s also one of the best ways to elevate oneself over an opponent (watch this video from the White House Correspondents&#8217; Dinner).
Note: Based on Trump&#8217;s hijinks, I think the king of personal branding has just branded himself as the new Sarah [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Follis interview discusses G-cred and the value of showing up in a Google search.</title>
		<link>http://www.thefollisreport.com/2011/03/john-follis-interview-discusses-g-cred-and-the-value-of-showing-up-in-a-google-search/</link>
		<comments>http://www.thefollisreport.com/2011/03/john-follis-interview-discusses-g-cred-and-the-value-of-showing-up-in-a-google-search/#comments</comments>
		<pubDate>Fri, 18 Mar 2011 23:20:26 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1433</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Wisdom from Steve Jobs</title>
		<link>http://www.thefollisreport.com/2011/03/marketing-wisdom-from-steve-jobs/</link>
		<comments>http://www.thefollisreport.com/2011/03/marketing-wisdom-from-steve-jobs/#comments</comments>
		<pubDate>Tue, 15 Mar 2011 22:03:35 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Inspiration]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Steve jobs]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1427</guid>
		<description><![CDATA[
]]></description>
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		<slash:comments>0</slash:comments>
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