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	<title>The Follis Marketing Report &#187; Cause Marketing</title>
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	<itunes:summary>The Best Damn Marketing Blog on the Web.</itunes:summary>
	<itunes:author>The Follis Marketing Report</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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		<title>The Follis Marketing Report &#187; Cause Marketing</title>
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		<item>
		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
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		<category><![CDATA[taglines]]></category>
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		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
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		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>
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		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #34</title>
		<link>http://www.thefollisreport.com/2010/01/marketing-tip-34/</link>
		<comments>http://www.thefollisreport.com/2010/01/marketing-tip-34/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 15:32:43 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=783</guid>
		<description><![CDATA[It&#8217;s Not about having a Great Product or Service.
It&#8217;s about having a great product or service and repeatedly convincing many people that you do. How you do that depends on your particular product or service, your target,  your specific marketing goal, and your budget. It also depends on how visible, likable, informative, engaging, creative, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #30</title>
		<link>http://www.thefollisreport.com/2009/08/marketing-tip-30/</link>
		<comments>http://www.thefollisreport.com/2009/08/marketing-tip-30/#comments</comments>
		<pubDate>Sun, 16 Aug 2009 18:51:51 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=620</guid>
		<description><![CDATA[Tis better to risk ruffling feathers than risk being ignored. 
If your advertising/marketing doesn&#8217;t grab attention, and possibly even ruffle some feathers, it may not be that good. Because, as everyone knows, about 90% of people are numb to about 90% of ads. And, if your message gets overlooked you&#8217;ve just wasted your time and [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Question of the Week:</title>
		<link>http://www.thefollisreport.com/2009/05/marketing-question-of-the-week/</link>
		<comments>http://www.thefollisreport.com/2009/05/marketing-question-of-the-week/#comments</comments>
		<pubDate>Tue, 19 May 2009 17:55:03 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=517</guid>
		<description><![CDATA[If Jesus was beheaded instead of crucified, would Christians be wearing guillotines?
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>PSA about &#8220;Bad Marketing.&#8221;</title>
		<link>http://www.thefollisreport.com/2009/05/public-service-announcement-against-bad-marketing/</link>
		<comments>http://www.thefollisreport.com/2009/05/public-service-announcement-against-bad-marketing/#comments</comments>
		<pubDate>Wed, 06 May 2009 14:54:05 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Humor]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=503</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/05/public-service-announcement-against-bad-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Follis at Yale Entrepreneurial Institute / Final Part</title>
		<link>http://www.thefollisreport.com/2008/11/follis-at-yale-entrepreneurial-institute-final-part/</link>
		<comments>http://www.thefollisreport.com/2008/11/follis-at-yale-entrepreneurial-institute-final-part/#comments</comments>
		<pubDate>Fri, 28 Nov 2008 19:52:16 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Marketing Podcast]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=249</guid>
		<description><![CDATA[
Final part with a Q&#38;A covering
• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.
Play:



Download MP3: follisyeipart4
 Hear Part 1
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/11/follis-at-yale-entrepreneurial-institute-final-part/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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			<itunes:keywords>Follis Marketing Therapy,John Follis,Yale Entrepreneurial Institute</itunes:keywords>
		<itunes:subtitle>Final part with a Q&amp;A covering - • Associating a business with a Social Cause. • The Role of Research with a Small Business. • Measuring Sales Results. • Guerrilla Marketing Strategies and Tactics. - Play: Download MP3: follisyeipart4 </itunes:subtitle>
		<itunes:summary>Final part with a Q&amp;A covering

• Associating a business with a Social Cause.
• The Role of Research with a Small Business.
• Measuring Sales Results.
• Guerrilla Marketing Strategies and Tactics.

Play:


Download MP3: follisyeipart4
 Hear Part 1</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>&#8220;How Obama’s Internet Campaign Changed Politics.&#8221;</title>
		<link>http://www.thefollisreport.com/2008/11/how-obama%e2%80%99s-internet-campaign-changed-politics/</link>
		<comments>http://www.thefollisreport.com/2008/11/how-obama%e2%80%99s-internet-campaign-changed-politics/#comments</comments>
		<pubDate>Sun, 09 Nov 2008 23:03:57 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[NY Times]]></category>
		<category><![CDATA[Obama Internet Campaign]]></category>
		<category><![CDATA[The Huffington Post]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=234</guid>
		<description><![CDATA[Excerpted from the NY Times:
One of the many ways that the election of Barack Obama as president has echoed that of John F. Kennedy is his use of a new medium that will forever change politics. For Mr. Kennedy, it was television. For Mr. Obama, it is the Internet.
“Were it not for the Internet, Barack [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/11/how-obama%e2%80%99s-internet-campaign-changed-politics/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>&#8220;Team Obama&#8221; &#8211; Ad Age’s Marketer of the Year</title>
		<link>http://www.thefollisreport.com/2008/11/team-obama-ad-age%e2%80%99s-marketer-of-the-year/</link>
		<comments>http://www.thefollisreport.com/2008/11/team-obama-ad-age%e2%80%99s-marketer-of-the-year/#comments</comments>
		<pubDate>Tue, 04 Nov 2008 18:01:50 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Obama]]></category>
		<category><![CDATA[Obama campaign]]></category>
		<category><![CDATA[Team Obama]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=217</guid>
		<description><![CDATA[
 How they helped a Black man with an Arab name win the US presidency.
Last month, a panel of top marketing experts, organized by Ad Age, gathered to select the &#8216;Marketer of the Year.&#8217; Beating out the likes of Apple Computer, Burger King and Nike, the winner was &#8220;Team Obama.&#8221; Working with an unknown African-American [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2008/11/team-obama-ad-age%e2%80%99s-marketer-of-the-year/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #21</title>
		<link>http://www.thefollisreport.com/2008/10/marketing-tip-21/</link>
		<comments>http://www.thefollisreport.com/2008/10/marketing-tip-21/#comments</comments>
		<pubDate>Fri, 31 Oct 2008 19:03:27 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=211</guid>
		<description><![CDATA[Associate your business with a good cause. 
Associating your business with a good cause can be a win/win situation if the cause ties in with your brand and/or allows you to showcase your product or service. This viral marketing effort is an example. Here&#8217;s the press release.
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Olympics also showcases best ads.</title>
		<link>http://www.thefollisreport.com/2008/08/the-olympics-also-showcases-best-ads/</link>
		<comments>http://www.thefollisreport.com/2008/08/the-olympics-also-showcases-best-ads/#comments</comments>
		<pubDate>Sun, 10 Aug 2008 21:54:37 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/2008/08/the-olympics-also-showcases-best-ads/</guid>
		<description><![CDATA[This Follis created ad was a project for Coke:

]]></description>
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		<slash:comments>0</slash:comments>
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