The Follis Marketing Report

“Expert advice.” — Andrew Mede / NY, NY

“Cogent, sage, essential.” — Barry Malvin, Pres./Internet Solutions, NY, NY

“A tremendous kick in the butt.” — Joanne Meurer, ID Inc. NY, NY

When you combine the fastest growing market with the fastest growing social media, you have some very exciting business possiblilities.

According to Technorati, 33% of blogs are in English, 37% are in Japanese, and just 8% are in Chinese. In the next two years I believe you’ll see a dramatic increase in that 8%. So, if you’re a Chinese business, or want to be doing business with one, and you don’t currently have a blog, now is the time to start one.

To learn more about blogs, read How a Blog and Podcast can Build Your Business. And, visit Liz Strauss at Successful Blog. Also, check out NACEA (North American Chinese Entrepreneur Association).

Today I loaded up my iPod with 3-hours of podcasts and learned all kinds
of great new things about social media, blogging, and Web 2.0 marketing.
This was my classroom:

Two Simple, but Important Tips:

1) Be as clear as possible upfront.
Try to cover every nuance of the assignment — what you want/don’t want, like/dislike, etc. The more you talk before the project, the happier you’ll be with the results. (I had a client who, just before the final presentation, mentioned a specific preference that he’d never mentioned before. I had to bite my tongue and calmly remind him of that explaining that I’d be happy to address his new comment moving forward, if we needed to. Fortunately, we didn’t.) For the benefit of both parties it’s always best to document all project related discussions and agreements in a simple memo. It may seem like a pain sometimes, but it’s a smart insurance policy.

2) Never use the expression “It just doesn’t ‘wow’ me.”
When responding to a creative presentation (more…)