Archive for the 'Client Advice' Category

Top 3 Business Marketing Trends for 2014

Tuesday, January 21st, 2014


The Top 3 Business Marketing Trends for 2014

#3  Social Media

A couple years ago this was #1. For a variety of reasons, however, the shine of social media has lost a bit of its luster.

This past year both Forbes and USAToday reported how social media isn’t working for small businesses in pieces titled, “Why Small Businesses Are Losing On Social Media” and “Study: Social Media a Bust for Small Businesses.” Both were in response to a 2013 survey released from Manta research revealing that over 60% of small businesses reported they don’t see any ROI (return on investment) on their social-media activities. That’s a big number and a strong indication that while many may have been partying with social media these past couple years, a lot of those folks are now feeling a hangover.

It seems that the people making the most measurable money on social media are the folks charging you to tell you how to do it. That said, social media certainly isn’t going away and it will continue to be an important element of a business marketing plan. In 2014, it just won’t have the lure it’s had in past few years.


#2  Mobile

While everyone has a cell phone, not everyone has a smart phone. And, certainly, not everyone has a tablet. But in 2014 more people will have both. Which is why more businesses will be conforming to a mobile market in 2014. It’s also the reason web designers are experiencing their biggest spike in business since 1997. It’s called responsive web design which means that the site design will look as good on a mobile device as it does on a desktop or laptop. At this point, most don’t. In 2014, they’d better. Also, more and more business is being done remotely and virtually requiring more and better mobile devices.

Lastly, mobile towers are expanding and networks are getting better and faster every day.


1#  Online Video

You’d think that something that’s been around forever would be fading away. The opposite has happened with video. There are multiple reasons for this, The continuing serge in video-friendly mobile devises, the fact the Google has made video much more search friendly, and the simple fact that video is the most engaging of all media. The explosion of Web video has spawned new monikers like “Explainer video.” That term didn’t even exist a couple years ago and it’s now one of the fastest growing searches on Google.

You’ve heard the saying, “You can never be too thin or too rich.” For 2014, add, “or have too much video.”

John Follis on “Marketing 3.0”

Monday, February 11th, 2013

Click HERE to watch full talk.



GOP Old White Guy Image Problem

Saturday, September 1st, 2012

Suggestion to Republicans: If you don’t want to be known as the party of old, cranky, white guys, don’t have an old, cranky, white guy precede the most important speech your Presidential candidate’s life.


Monday, April 9th, 2012

“Some business owners feel they’ve got to be in business a few years before they can even think of getting outside marketing help. Steve Jobs got outside help while he was still working out of his garage.”

— John Follis

See full interview


How to Choose the Best Marketing Help.

Wednesday, December 7th, 2011

If you’re a business owner or manager with a serious business you’ll eventually get to the point where the question changes from, “Do I need marketing help?” to “How do I find the best marketing help?” Problem is, finding the best marketing help isn’t so easy.

This will help.

1) See the Work. Many marketing “experts” tend to be great talkers. That’s because they’re often trained sales people vs true marketing pros with the objective perspective, talent, and credentials to do what’s truly best for your business. So, after you hear the sales pitch, analyze the work and invest the necessary time to do that. It’s the best starting point to finding the best marketing help. But, you can’t stop there.

See full article


“Marketing 3.0” presentation by John Follis

Monday, October 31st, 2011

Marketing experts claim it’s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come.

Marketing Your Business on Facebook.

Wednesday, February 2nd, 2011

Facebook now has 650 million members who use it regularly. You can’t ignore Facebook as a place to market your business.

G-cred: What it is, and why you need it.

Thursday, December 23rd, 2010

Listen to the short talk from John Follis.

Rule #37: If your product sucks, advertising will only make it fail faster.

Sunday, September 26th, 2010

The Marketing Show Podcast

Friday, August 6th, 2010

Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.