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	<title>The Follis Marketing Report &#187; Client Advice</title>
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	<link>http://www.thefollisreport.com</link>
	<description>The Best Damn Marketing Blog on the Web.</description>
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	<itunes:summary>The Best Damn Marketing Blog on the Web.</itunes:summary>
	<itunes:author>The Follis Marketing Report</itunes:author>
	<itunes:explicit>no</itunes:explicit>
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	<itunes:subtitle>The Best Damn Marketing Blog on the Web.</itunes:subtitle>
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		<title>The Follis Marketing Report &#187; Client Advice</title>
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		<title>How to Choose the Best Marketing Help.</title>
		<link>http://www.thefollisreport.com/2011/12/how-to-choose-the-best-marketing-help-2/</link>
		<comments>http://www.thefollisreport.com/2011/12/how-to-choose-the-best-marketing-help-2/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 02:15:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1665</guid>
		<description><![CDATA[
If you&#8217;re a business owner or manager with a serious business you&#8217;ll eventually get to the point where the question changes from, &#8220;Do I need marketing help?&#8221; to &#8220;How do I find the best marketing help?&#8221; Problem is, finding the best marketing help isn&#8217;t so easy.
This will help.
1) See the Work. Many marketing &#8220;experts&#8221; tend [...]]]></description>
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		<item>
		<title>&#8220;Marketing 3.0&#8243; presentation by John Follis</title>
		<link>http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/</link>
		<comments>http://www.thefollisreport.com/2011/10/marketing-3-0-presentation-by-john-follis/#comments</comments>
		<pubDate>Mon, 31 Oct 2011 19:56:13 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Apple]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[QR codes]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[LIKE button]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Video]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[Steve jobs]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1615</guid>
		<description><![CDATA[Marketing experts claim it&#8217;s easier than ever to market your business. So, why is it so confusing? I address that question and discuss the best marketing solutions to grow your business now and in the months to come. 

]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Your Business on Facebook.</title>
		<link>http://www.thefollisreport.com/2011/02/marketing-on-facebook-wsj-report/</link>
		<comments>http://www.thefollisreport.com/2011/02/marketing-on-facebook-wsj-report/#comments</comments>
		<pubDate>Wed, 02 Feb 2011 17:53:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[Online Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1352</guid>
		<description><![CDATA[Facebook now has 650 million members who use it regularly. You can&#8217;t ignore Facebook as a place to market your business.

]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>G-cred: What it is, and why you need it.</title>
		<link>http://www.thefollisreport.com/2010/12/g-cred-was-it-is-and-why-youd-better-have-it/</link>
		<comments>http://www.thefollisreport.com/2010/12/g-cred-was-it-is-and-why-youd-better-have-it/#comments</comments>
		<pubDate>Thu, 23 Dec 2010 21:14:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1286</guid>
		<description><![CDATA[Listen to the short talk from John Follis.
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/12/g-cred-was-it-is-and-why-youd-better-have-it/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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			<itunes:keywords>G-Cred,Internet Marketing,Marketing trends,media trends,Social Media,Trends</itunes:keywords>
		<itunes:subtitle>Listen to the short talk from John Follis.</itunes:subtitle>
		<itunes:summary>Listen to the short talk from John Follis.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
		<itunes:duration>8:28</itunes:duration>
	</item>
		<item>
		<title>Rule #37: If your product sucks, advertising will only make it fail faster.</title>
		<link>http://www.thefollisreport.com/2010/09/rule-37-if-your-product-sucks-advertising-will-only-make-it-fail-faster/</link>
		<comments>http://www.thefollisreport.com/2010/09/rule-37-if-your-product-sucks-advertising-will-only-make-it-fail-faster/#comments</comments>
		<pubDate>Sun, 26 Sep 2010 20:51:20 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1165</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/09/rule-37-if-your-product-sucks-advertising-will-only-make-it-fail-faster/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Does Advertising Work?</title>
		<link>http://www.thefollisreport.com/2010/07/does-advertising-work/</link>
		<comments>http://www.thefollisreport.com/2010/07/does-advertising-work/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 21:26:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1055</guid>
		<description><![CDATA[With the explosion of online marketing and social media traditional advertising &#8212; or the &#8220;A-word&#8221; as I call it &#8212; has become quite unfashionable. Additionally, many small businesses have dabbled with it, with questionable results. As a result, more and more people are asking if advertising really works. If you listen to Internet Marketing gurus [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/07/does-advertising-work/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Traditional Advertising can still be Highly Effective.</title>
		<link>http://www.thefollisreport.com/2010/07/how-traditional-advertising-can-still-be-highly-effective/</link>
		<comments>http://www.thefollisreport.com/2010/07/how-traditional-advertising-can-still-be-highly-effective/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 21:07:46 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1012</guid>
		<description><![CDATA[Contrary to popular belief, traditional advertising (print, TV, direct mail, etc) is still a highly effective way to sell products and services if it&#8217;s done right.
 Right  click to download.

]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/07/how-traditional-advertising-can-still-be-highly-effective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2010/07/Why-Traditional-Advertising-Works-a-Case-Study.mp3" length="2285675" type="audio/mpeg" />
			<itunes:keywords>Advertising,Guerilla Marketing</itunes:keywords>
		<itunes:subtitle>Contrary to popular belief, traditional advertising (print, TV, direct mail, etc) is still a highly effective way to sell products and services if it&#039;s done right. Right  click to download.</itunes:subtitle>
		<itunes:summary>Contrary to popular belief, traditional advertising (print, TV, direct mail, etc) is still a highly effective way to sell products and services if it&#039;s done right.



 Right  click to download.</itunes:summary>
		<itunes:author>The Follis Marketing Report</itunes:author>
		<itunes:explicit>no</itunes:explicit>
	</item>
		<item>
		<title>Tip #36:  Perception is Reality.</title>
		<link>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/</link>
		<comments>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/#comments</comments>
		<pubDate>Fri, 07 May 2010 17:50:45 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=947</guid>
		<description><![CDATA[From your prospects&#8217; POV, Perception is Reality. Your prospects&#8217; perception of you (company, product, or service) is what they&#8217;ll be basing their buying decision on &#8212; regardless of the truth. Therefore, it&#8217;s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Market your Business in 2010 and beyond.</title>
		<link>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/</link>
		<comments>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:32:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[blogging]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=890</guid>
		<description><![CDATA[The past decade saw a seismic shift in marketing communications as blogs, podcasts, Facebook, YouTube and Twitter led the media evolution. It&#8217;s an exciting time. Yet, with this cool evolution the focus on a clear, compelling company or product message has often been devalued. In many cases the over-reliance on media and technology has shifted [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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