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	<title>The Follis Marketing Report &#187; Client Advice</title>
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	<description>The Best Damn Marketing Blog on the Web.</description>
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		<title>The Marketing Show Podcast</title>
		<link>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/</link>
		<comments>http://www.thefollisreport.com/2010/08/the-marketing-show-podcast/#comments</comments>
		<pubDate>Fri, 06 Aug 2010 16:54:09 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Creativity]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Email marketing]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[PR]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[Second Life]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Viral Video]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[taglines]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[websites]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Demographics]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>
		<category><![CDATA[Guerilla Media]]></category>
		<category><![CDATA[Guerrilla Media]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[iPad]]></category>
		<category><![CDATA[John Follis]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>
		<category><![CDATA[perception]]></category>
		<category><![CDATA[professionial image]]></category>
		<category><![CDATA[selling]]></category>
		<category><![CDATA[tagline]]></category>
		<category><![CDATA[Yale Entrepreneurial Institute]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1095</guid>
		<description><![CDATA[
Listen to John Follis and other top marketing thought leaders discuss the most relevant topics of the day.  http://themarketingshow.net
]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does Advertising Work?</title>
		<link>http://www.thefollisreport.com/2010/07/does-advertising-work/</link>
		<comments>http://www.thefollisreport.com/2010/07/does-advertising-work/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 21:26:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1055</guid>
		<description><![CDATA[With the explosion of online marketing and social media traditional advertising &#8212; or the &#8220;A-word&#8221; as I call it &#8212; has become quite unfashionable. Additionally, many small businesses have dabbled with it, with questionable results. As a result, more and more people are asking if advertising really works. If you listen to Internet Marketing gurus [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Traditional Advertising can still be Highly Effective.</title>
		<link>http://www.thefollisreport.com/2010/07/how-traditional-advertising-can-still-be-highly-effective/</link>
		<comments>http://www.thefollisreport.com/2010/07/how-traditional-advertising-can-still-be-highly-effective/#comments</comments>
		<pubDate>Tue, 06 Jul 2010 21:07:46 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Guerilla Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=1012</guid>
		<description><![CDATA[Contrary to popular belief, traditional advertising (print, TV, direct mail, etc) is still a highly effective way to sell products and services if it&#8217;s done right.
 Right  click to download.

]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/07/how-traditional-advertising-can-still-be-highly-effective/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		</item>
		<item>
		<title>Tip #36:  Perception is Reality.</title>
		<link>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/</link>
		<comments>http://www.thefollisreport.com/2010/05/tip-36-perception-is-reality/#comments</comments>
		<pubDate>Fri, 07 May 2010 17:50:45 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=947</guid>
		<description><![CDATA[From your prospects&#8217; POV, Perception is Reality. Your prospects&#8217; perception of you (company, product, or service) is what they&#8217;ll be basing their buying decision on &#8212; regardless of the truth. Therefore, it&#8217;s critical to make sure that every prospect touch-point clearly and convincingly convey the right brand message and product benefit. That involves your branding [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to Market your Business in 2010 and beyond.</title>
		<link>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/</link>
		<comments>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/#comments</comments>
		<pubDate>Sat, 20 Mar 2010 15:32:17 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[websites]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=890</guid>
		<description><![CDATA[The past decade saw a seismic shift in marketing communications as blogs, podcasts, Facebook, YouTube and Twitter led the media evolution. It&#8217;s an exciting time. Yet, with this cool evolution the focus on a clear, compelling company or product message has often been devalued. In many cases the over-reliance on media and technology has shifted [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/03/how-to-market-your-business-in-2010-and-beyond/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Is Social Media a Fad?</title>
		<link>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/</link>
		<comments>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 04:16:42 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Guerrilla Marketing]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Podcasting]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Twitter]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[YouTube]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[pop culture]]></category>
		<category><![CDATA[sales]]></category>
		<category><![CDATA[video]]></category>
		<category><![CDATA[blogs]]></category>
		<category><![CDATA[Google credibility]]></category>
		<category><![CDATA[Internet Marketing]]></category>
		<category><![CDATA[Marketing trends]]></category>
		<category><![CDATA[media trends]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=887</guid>
		<description><![CDATA[
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/03/is-social-media-a-fad/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Marketing Tip #34</title>
		<link>http://www.thefollisreport.com/2010/01/marketing-tip-34/</link>
		<comments>http://www.thefollisreport.com/2010/01/marketing-tip-34/#comments</comments>
		<pubDate>Sat, 30 Jan 2010 15:32:43 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Cause Marketing]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Follis Marketing Therapy]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=783</guid>
		<description><![CDATA[It&#8217;s Not about having a Great Product or Service.
It&#8217;s about having a great product or service and repeatedly convincing many people that you do. How you do that depends on your particular product or service, your target,  your specific marketing goal, and your budget. It also depends on how visible, likable, informative, engaging, creative, [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/01/marketing-tip-34/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The (New) Media is NOT the Message.</title>
		<link>http://www.thefollisreport.com/2010/01/the-new-media-is-not-the-message/</link>
		<comments>http://www.thefollisreport.com/2010/01/the-new-media-is-not-the-message/#comments</comments>
		<pubDate>Thu, 14 Jan 2010 17:50:22 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>
		<category><![CDATA[sales]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=777</guid>
		<description><![CDATA[The past decade saw a seismic shift in marketing communications as blogs, podcasts,  online video, and other forms of Social Media led the media evolution. It&#8217;s an exciting time. And yet, with this evolution, the focus on &#8220;message&#8221; has, too often, been lost. In many cases, the over-reliance on new media and technology, has sacrificed [...]]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2010/01/the-new-media-is-not-the-message/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Radio Interview: John Follis on &#8220;G-Cred&#8221;</title>
		<link>http://www.thefollisreport.com/2009/09/radio-interview-john-follis-on-g-cred/</link>
		<comments>http://www.thefollisreport.com/2009/09/radio-interview-john-follis-on-g-cred/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 01:41:38 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Follis Interview]]></category>
		<category><![CDATA[G-Cred]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Personal Branding]]></category>
		<category><![CDATA[Small Business Marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Web 2.0 Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=652</guid>
		<description><![CDATA[
&#8220;G-Cred&#8220;, a term coined by John Follis in &#8217;05, has become part of the Web 2.0 vocabulary. What exactly is it, and why must every product, service, professional person and business have it? Listen to the interview and read the ADWEEK article.
]]></description>
		<wfw:commentRss>http://www.thefollisreport.com/2009/09/radio-interview-john-follis-on-g-cred/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
<enclosure url="http://www.thefollisreport.com/wp-content/uploads/2008/01/g-cred-interview.mp3" length="7175133" type="audio/mpeg" />
		</item>
		<item>
		<title>What makes a great logo&#8230; and what to pay.</title>
		<link>http://www.thefollisreport.com/2009/08/what-makes-a-great-logo-and-what-to-pay/</link>
		<comments>http://www.thefollisreport.com/2009/08/what-makes-a-great-logo-and-what-to-pay/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 03:28:32 +0000</pubDate>
		<dc:creator>John Follis</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Client Advice]]></category>
		<category><![CDATA[Entrepreneurship]]></category>
		<category><![CDATA[Logo Design and Cost]]></category>
		<category><![CDATA[Small Business Marketing]]></category>

		<guid isPermaLink="false">http://www.thefollisreport.com/?p=638</guid>
		<description><![CDATA[When logo design prices range from 50 grand to 50 bucks (for a cheesy prefab logo) it&#8217;s no wonder business owners are confused about logo cost. The answer lies somewhere in the middle with independent designers and design firms offering logo services for every price range. So, the question besides price is: &#8220;What&#8217;s a &#8216;good&#8217; [...]]]></description>
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		<slash:comments>1</slash:comments>
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